In redesigning a website for an engineering company with virtually no brand identity, I figured the most important thing was that it be clear, easy to navigate, and professional-looking. To do this, I needed a way to visually unify the information using the snapshot phtotos the company provided. These photos were pretty low-quality—they were taken with a consumer-quality digital camera inside warehouses, lit with either the built-in flash or the ceiling lights. I found one photo to be the best of the bunch. I liked that it was in focus, and that the different components were arranged in an interesting way. By treating it with blue filters in Photoshop, I noticed the yellow and orange components of the machine popped in an eye-catching way. I sampled the blue, grey, yellow, and orange to use as the color palette for the website. I kept the background white to maximize the clarity of the content.